NECOA was recently featured on DFW’s Morning News on KLIF 570 AM / 96.3 FM-HD2, highlighting the brand’s official entry into the U.S. market with the grand opening of its flagship showroom at Stonebriar Centre in Frisco.
In the segment aired on April 8, 2025, NECOA CEO Kevin Shim spoke about the company’s mission to redefine how Americans approach home hydration. With a product lineup that prioritizes modern design, smart features, and unmatched service, NECOA aims to make high-quality drinking water a seamless part of everyday life.
“We’re not just selling a water purifier,” Shim explained. “We’re introducing a lifestyle upgrade. It’s a sleek, smart appliance that delivers clean, great-tasting water without the hassle. Whether it's hot, cold, or ambient water, everything is controlled with precision and delivered with ease.”
The Stonebriar showroom features fully interactive product displays that let customers experience the Smart Water Purifier firsthand. Designed to fit seamlessly into any kitchen, NECOA’s units offer automatic filter replenishment, instant temperature control, and built-in ice-making capabilities, all supported by the complimentary FreeFlow Service+ package.
NECOA brings sleek, smart hydration solutions to its flagship showroom in Frisco.
NECOA’s appearance on KLIF is part of a broader effort to introduce the brand to U.S. households and share its vision of smarter, cleaner, and more convenient hydration.
Listen to the full segment here: KLIF Interview with Kevin Shim