Published in reference to coverage by D Magazine
When NECOA launched its first North American showroom in Frisco on April 23rd, it marked more than just a product release. It introduced a shift in the way American households might view water filtration — not as a luxury, but as a kitchen essential.
NECOA’s showroom in Frisco showcases their Smart Water Purifier in a sleek, modern setting.
NECOA, a technology-driven home goods brand originally founded in Korea, is bringing its innovation-led water purifiers to U.S. homes. With nearly 80 percent of Americans already owning some form of water filtration, the company aims to elevate expectations and functionality alike.
“Water filtration has long been viewed as an add-on rather than a necessity, but our mission is to change that,” said NECOA CEO Kevin Shim. “With our Smart Water Purifier, we’re elevating water filtration into an essential kitchen appliance. One that not only provides safe, clean water but also enhances the overall home experience with advanced technology and intuitive design.”
NECOA’s Smart Water Purifier blends intuitive controls and functionality with advanced filtration.
The new showroom features interactive displays where visitors can test features such as smart temperature control, customizable water amounts, and an intelligent filter system that tracks usage and schedules replacements. This hands-on approach helps demonstrate how seamlessly NECOA’s product fits into daily routines.
“Our expansion into the U.S. is about more than just introducing a product. It’s about changing the way people think about water in their homes,” Shim added. “Filtered water isn’t just about taste. It’s about health, safety, and convenience.”
As NECOA continues its rollout in the U.S. market, its flagship Frisco showroom stands as a physical representation of the company’s commitment to redefining hydration at home.