NECOA on the Go Makes a Splash at THE CJ CUP Byron Nelson
This past weekend, NECOA had the opportunity to participate in one of North Texas' premier sporting events: THE CJ CUP Byron Nelson at TPC Craig Ranch in McKinney.
As one of the region's most anticipated annual events, THE CJ CUP Byron Nelson brings together golf fans, local families, business professionals, and visitors from across Texas for a week of world-class competition and community engagement.
For NECOA, it was an opportunity to bring our products directly to consumers through our mobile activation experience, NECOA on the Go (NOTG).
The response exceeded our expectations.
More Than 2,000 Visitors Engaged with NECOA
Over the course of tournament week, approximately 2,000 visitors stopped by the NECOA on the Go activation to learn more about our products, experience our water firsthand, and speak with our team.
While product demonstrations generated significant interest, the most valuable takeaway was the quality of the conversations taking place throughout the event.
Visitors consistently expressed interest in:
- Water quality at home
- Reverse osmosis filtration
- Smart home technology
- Better-tasting drinking water
- Product convenience and maintenance
- Alternatives to bottled water
These are conversations we have every day in our showrooms, but seeing that same level of curiosity and enthusiasm at a major sporting event reinforced something important:
Consumers are actively looking for better water solutions.
The Right Audience, The Right Environment
Golf fans are known for appreciating quality, innovation, and products that improve everyday life.
Throughout the weekend, many attendees immediately connected with NECOA's approach to water purification.
Visitors were especially interested in:
- Reverse osmosis filtration technology
- On-demand hot and cold water
- Smart app functionality
- Free installation, filters, and maintenance
- Modern designs that fit seamlessly into the home
Many attendees were experiencing the NECOA brand for the first time, making the activation an excellent opportunity to introduce our products to a highly engaged audience.
Building Awareness Beyond the Fairways
While the event generated product sales, it also delivered something equally important: meaningful brand engagement.
Throughout the tournament, NECOA saw strong growth in:
- Social media followers
- Newsletter subscribers
- Product inquiries
- Showroom interest
- Overall brand awareness
For a growing brand, these interactions create opportunities that extend far beyond a single weekend.
Every conversation, demonstration, and new connection helps introduce more households to the benefits of exceptionally clean reverse osmosis filtered water.
What We Learned
If there was one clear takeaway from the weekend, it was this:
People care about their water.
Whether visitors were interested in improving taste, learning more about filtration technology, or simplifying everyday routines, the level of engagement we saw throughout the event was remarkable.
The response reinforced our belief that more households are actively looking for smarter, more convenient ways to access clean drinking water at home.
And based on the conversations we had throughout tournament week, that interest is only continuing to grow.
Thank You, North Texas
We want to thank everyone who stopped by NECOA on the Go during THE CJ CUP Byron Nelson.
Meeting customers face-to-face and sharing our passion for cleaner water is one of the most rewarding parts of what we do.
We look forward to bringing NECOA on the Go to even more communities throughout Texas and continuing to help families discover a better water experience at home.
Experience NECOA for Yourself
Discover how a reverse osmosis water purifier can bring exceptionally clean water and everyday convenience to your home.